How Technology Can Be Used in Entertainment? 10 Facts

(Last Updated On: June 20, 2022)

How technology can be used in entertainment? The entertainment business has existed since the beginning of time. People have danced, acted, and sang on stage for years in order to draw others’ attention so that they might forget about the rush and bustle of everyday life. This article will share some facts on how technology can be used in entertainment. Keep reading.

Fights and races were widespread in medieval times. However, today’s generation is significantly more acclimated to a different type of entertainment. Netflix, movies, music, gaming, social media, TV programs, publications, museums, carnivals, live events, and other forms of modern entertainment have all arrived in the twenty-first century.

How technology can be used in entertainment

Even within this list, there is a lot of variation, and in today’s environment, it’s hard to look at this business without considering factors like the impact of artificial intelligence on entertainment, or the impact of technology in general. Let’s find below some facts on how technology can be used in entertainment:

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Digital Media Technology

Digital media is a result of current technology advancements. However, we’d like to concentrate on contemporary advancements and cutting-edge technologies in this article. The arrival of the 2010s heralded a new cinematic experience for moviegoers: 3D cinema. This was the start of the Augmented Reality wave in entertainment when consumers demanded to be made to feel like they were actively participating in it, rather than just absorbing it!

Today, technology has infiltrated practically every nook and cranny of the digital entertainment sector. We’re all aware of it and utilize it all the time!

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1. Using Moderation

Each country and internet platform has its own set of laws and regulations regarding what content is acceptable and what is not. Artificial intelligence is increasingly being utilized to filter content and isolate certain postings and comments.

Artificial intelligence is also being used to automatically determine an age rating for videos on hosting sites, ensuring that improper content is not openly available. It also identifies foul language, explicit scenes, and other inappropriate content.

2. Filmmaking

Filmmaking is not something that the average person performs, yet it is a time-consuming procedure. AI may assist with the creation of shot lists, timetables, and budget management, among other things. It’s speculated that AI will soon be able to develop material on its own!

3. Customised Material

Consumers prefer websites and applications that can give personalized content based on their prior preferences, according to market research.

Because of the near-infinite possibilities of tastes that individual people might have in any particular genre, this is a difficult challenge for any standard algorithm! However, it is a challenge that AI has excelled at solving, and such AIs have received widespread acclaim for their fantastic suggestions!

4. Automated Subtitles

Whether we’re viewing our favorite Netflix show or a confusing YouTube video, practically every major video hosting website has the ability to auto-generate subtitles. This makes the audio much easy to follow and accessible to persons with hearing impairments. In recent years, there has been a lot of progress in this subject, and the subtitles that are created are typically highly accurate.

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5. Sports Broadcast

Many of the edited sports highlights we’ve seen in recent years have been done by AI! AI scans a game and identifies the pivotal moments, which it then combines together to create the highlight reels we all adore!

6. Video Games

Video games, which are a subset of the gaming business, are an important element of today’s society. There is no shortage of investment in AI in this industry, with prize pools topping $30 million.

AI has improved dramatically in recent years, and it is now most typically used to operate NPC (non-player controlled) characters who must interact with their surroundings, the player, and other NPCs in a variety of settings. Virtual reality games are also available on the market nowadays, in which players are immersed in the game world to a significant extent!

Non-Digital Media Technology

Understanding the influence of technology on Digital Media is straightforward and virtually self-evident to the majority of us. We must, however, recognize the arrival of technical solutions in more conventional non-digital media. Theatre, concerts, publications, photoshoots, live shows, radio, and other forms of entertainment fall under this category.

Technology is once again quite valuable in such sorts of entertainment. These old forms are also becoming digitized, according to the newest significant developments in the media and entertainment industry:

1. OOH (Out-of-Home)

OOH (Out-of-Home) is regaining popularity. OOH, advertising (billboards, signs, etc.) has regained appeal among organizations wanting to get their brand out there in today’s era of ad-blockers and ad-skipping.

Billboards that are both attractive and dynamic have been around for a while, but in recent years, OOH systems have been able to personalize advertisements based on who is now looking at them! This is accomplished by combining publicly accessible traffic statistics in a certain region in order to serve the most relevant adverts.

2. Television

Despite the fact that television has had a difficult time competing with internet streaming services, it continues to be widely watched throughout the world. TV can now boast unique commercials for each family as well as personalized material for each individual, thanks to technological advancements!

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3. Concerts

Technology has changed music concerts and live events. The entire experience has been made significantly more immersive and engaging for fans, from DJs playing our favorite music to lighting that changes with the chords being played! Using the Internet of Things, the entire arena may sometimes operate in tandem to support the entertainment!

4. Print Media

Despite its waning popularity as most periodicals have gone online, print media remains a viable option in many B2-B and B2C industries. As a result, establishing a link from magazine articles to an online news source is critical.

5. Radio: Costs in the radio entertainment sector have dropped dramatically as a result of the use of modern technologies, giving it new vitality. Podcasts and mini-radio channels on internet audio platforms like Spotify, Apple Music, and YouTube have also replaced traditional broadcast stations.

Conclusion

Technology has encroached on every business you can think of in today’s globe! The entertainment business isn’t slacking either, since it must provide top-notch service to its customers or risk losing them.

With a market value of 2825 billion dollars, Apple is the most valuable corporation in the world as of January 7th, 2022. The Business segment’s total revenue is expected to reach US$1.23 billion in 2022.

Total revenue is predicted to rise at a 9.68 percent annual rate (CAGR 2022-2026). Amazon is anticipated to generate 671.2 billion US dollars in e-commerce sales in 2022. This massive infusion of cash boosts investment in technology equipment even further.

“All my followers live in the finest virtual reality – the one I’ve built for them!” says the entertainer in his dream world. This appears to be a very serious prospect, given the proliferation of popular media and excessive entertainment! I hope this article on how technology can be used in entertainment was worth reading!

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