How Can Entertainment Inspire Innovation? 6 Surprising Facts
How can entertainment inspire innovation? Since the first multicellular organism emerged out of the primordial soup, entertainment has evolved. Its origins may perhaps be traced back to the first chaotic sibling tomfoolery, which provided a safe environment for our earliest ancestors to exercise their survival abilities. But, since then, it’s grown into a $2.4 trillion business that’s only going to get bigger, thanks to fresh content and a growing population with more disposable cash. This article will share insight into how can entertainment inspire innovation. Keep reading.
Our “Experience Value” – the depth of feeling we individually acquire from the entertainment we consume – has evolved throughout the millennia, and it’s no minor irony that tomorrow’s entertainment will be eerily similar to the entertainment our forefathers watched over two millennia ago, but with a twist.
How can entertainment inspire innovation?
Let’s find below some trends, facts, and realities on how can entertainment inspire innovation:
Feel the rumble
The Olympic Games — the “Greatest Show on Earth” – are one of the most powerful instances of how things will come full circle.
Over two thousand years ago, the first Olympiad was conducted in ancient Greece in 776 BC. The stadia were modest, but the spectators were just a stone’s throw away from the first Olympians. Individuals could sense the rumble of the crowds, smell the perspiration and sawdust from the stadiums, and feel the sweltering heat on their faces. In 2016, the Rio Olympics will be seen by almost four billion people, something that was not feasible in 776 BC.
We’ll have plenty of data and analysis, as well as the ability to effortlessly switch from one event to the next, rewind, pause, and fast forward, but despite all of the technology, your Olympic experience will be presented to you via a glass screen and speakers. Is it comparable to the raw, on-the-edge-of-your-seat sensations your forefathers had? You’ll definitely feel the vibrations if you crank up the speakers, but that’s where the similarities end. However, as time passes, the glass screen will be removed.
The Worth of the Value Chain
Whether the goal is to please, divert, enlighten, or frighten, the global entertainment business will always have a back story, a location, and a cast, and its value chain will always be highly based on Curation, Distribution, and Consumption. Barriers to entrance and access will eventually decrease as technology progresses, and significant swaths of the entertainment industry’s value chain will be automated, replaced, and changed, disrupting and disintermediating incumbents on a more frequent basis.
You’re Steven Spielberg
Curation is one of the more difficult areas of the value chain to disrupt, but as technology becomes quicker, better, cheaper, and more widespread, the general public will have more tools and will be able to deploy more cameras and gadgets in more places.
View spectacular time-lapse films straight from the International Space Station and the depths of the Marianas Trench, or sit back and watch a drone’s video stream as it flies across a metropolis or a rain forest at sunset using body-worn cameras from the EPA and NFL.
The content is evolving
A person on the street twenty years ago would have had to invest tens of thousands of dollars to acquire, integrate, and operate specialized production-ready systems, but now, anybody with an iPhone, iMovie, a keen eye, and an internet connection can curate and post an intriguing video. Amateurs with advanced skills who have never had access to the proper equipment are flooding the market. Their content becomes viral, their channels take off, and they become self-made celebrities.
The same multiplier effect that has helped transfer power away from incumbent businesses and into the hands of individuals may one day return power back to the Machines.
Machine Learning systems are already creating screenplays, novels, and news articles, Cognitive Computer systems are already replacing news, sports, and weather analysts, and Ultra High Definition Rendering engines and CGI have long been used to replace performers, extras, locales, and props.
Humans are still very much in the loop for the time being – Spielberg isn’t going anywhere anytime soon – but as Machine Systems and the Emerging Technology Ecosystem continue to grow and improve, it won’t be long before we witness the first machine-produced films. Machine Learning systems will provide the script, Artificial Intelligence will take over as the new Director, Cognitive Computing and Ultra High Definition Rendering engines will take over as the actors, camera crew, props, and locations, and Machine Vision will monitor and criticize the audience in real-time.
But wait, there’s Moore… when all of these technologies are paired with exponential increases in CPU and GPU computing power, a new era of real-time content curation will emerge. Machine Vision will infiltrate your house via your phone’s camera, your TV, and maybe even your Smart Fridge. It will track, learn, and predict your reactions and behaviors, allowing the AI Director to change storylines on the fly. Meanwhile, nanometer-accurate scanning and rendering technologies will immerse you, your friends, relatives, and even pets in the film, while Natural Language Processing technologies will translate new content into every language spoken on the planet, giving it truly global appeal.
Influence of network
It goes without saying that different content kinds require distinct distribution channels, and each of them has undergone a series of paradigm transformations during the last 10 years. News used to be vetted by skilled journalists and purchased from a newsstand; now, it’s supplied in real-time via Twitter and increasingly compiled by Machine Learning algorithms. Opinion columns used to be tucked away in the back of the daily newspaper; now they’re found on blogs.
Magazines used to be displayed on shelves, but today they’re hidden behind apps. Previously, television was selected by studios and distributed via cable networks; presently, it is distributed “Over The Top” over the internet. Meanwhile, amateur content used to be published on Minidisc, CD, or DVD, but now it’s uploaded to YouTube or broadcast live on platforms like Periscope.
Distribution networks are becoming flattered and more digitally focused, but this is nothing new – at least to our generation – and as new High Altitude Stratospheric Communications Platforms like Google’s Project Loon and Facebook’s Project Aquila connect the next three billion people, distribution channels will become even broader and flatter. However, as we continue to move through time, confined to our watery rock moving through space, the content will evolve into Smart Content, which will use Machine Learning algorithms to discover its own audience, disrupting distribution networks for the third time this Century.
It isn’t just about cats
Consumption has evolved as well, and although it’s no surprise that current habits are aiding in the reinforcement of changes in Curation and Distribution, the way we consume material in the future will undoubtedly confront us with one of the most significant paradigm shifts.
Yesterday’s information arrived in the mail, was purchased off the shelf, and was viewed via glass and on a large screen. Tomorrow’s programming will transport us back in time, closer to a period when true, gritty, and unabashedly in-your-face entertainment was the only option.
New forms of technology and Screenless Retinal Display Systems will be used to overlay Augmented Reality experiences, games, and storylines over the actual environment. Yesterday’s on-again, off-again situation Virtual Reality, next-generation Hepatic clothes, sound systems, and sensory technologies, especially when paired with the information is chosen from body-worn cameras, will put you right in the middle of the action – whether it’s real or imagined.
Moving forward, non-invasive Next Generation Brain-Computer Interfaces will render all of these delivery mediums obsolete, transmitting content directly into your brain, stirring your emotions, probing your psyche, and sending it all back to the AI Director in the Cloud, who will curate new content on the fly to amp up your experiences.
We’ll have completed the circle at that moment. We’ll finally feel like we’re sitting in the same Amphitheatre as our forefathers in 776BC. The only difference, despite how genuine it will feel, is that you’ll still be in your pajamas in your living room.
Final thought
Technology is leveling the planet and giving people more power. It will continue to alter and modify how we curate, distribute, and consume material, but one thing is certain: while you will have access to an infinite amount of new experiences and content, nothing beats a virtual reality sneezing cat. I hope this article on how can entertainment inspire innovation was worth reading.
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